Stryvex

Our Passion

Built on Real Commercial Experience

Stryvex is a boutique growth consulting firm specialising in partnerships, go-to-market strategy, marketing, community building, and business development. We partner with startups, SMEs, and executive teams to drive real commercial results — through partnerships, go-to-market strategy, marketing, and business development. Senior thinking. Personal accountability. No filler.

With 15+ years building partnerships and go-to-market programmes at companies like Waze (Google) and Pentera — across AdTech, cybersecurity, transit tech, and SaaS — we bring the kind of pattern recognition that only comes from experience.

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Google

Built and scaled Waze's partner ecosystem post-acquisition — bridging startup agility with Google's global infrastructure to drive growth across new markets.

Waze

Built partnerships and community programmes across Europe, Israel, and Latin America — helping grow one of the most engaged user ecosystems in tech.

Pentera

Led field and channel marketing, partner development, and go-to-market execution in the cybersecurity space — translating complex technical value into pipeline and revenue.

Cybereason

Designed the Growth Partners community programme and Know Your Customer framework — building the internal infrastructure to scale partner-led growth in the cybersecurity market.our own."

Formalize

Built the full partner program and board deck for Formalize's Series B fundraising — designing the go-to-market architecture, across 6 European markets.

Strategy built for your reality

Stryvex is not a traditional consulting firm. We don't hand you a strategy deck and move on to the next client. We stay in it — working alongside you from first principles through to execution.Every engagement is built from scratch around your specific goals, market, and constraints. You get senior-level thinking, direct access, and a partner who treats your business like it's their own.

Our Services

Services Built for Momentum

A focused session to understand your goals, identify your biggest growth blockers, and map a clear path forward. You'll leave with actionable clarity — not a sales pitch.

Free Initial Consultation

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Identify, structure, and close the partnerships that move the needle. We help you build alliances that expand your reach, unlock new markets, and create compounding commercial value.

Partnerships

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Drawn from scaling Waze's global community at Google — one of the most engaged user ecosystems ever built. We help you design, launch, and grow communities that create real product value, loyalty, and word-of-mouth that no ad budget can buy.

Community Building

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Open new revenue channels and accelerate pipeline. We help you build the BD function, outbound strategy, and deal structures that create durable growth.

Business Development

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Position your brand, sharpen your message, and drive the right attention. We build marketing programmes that generate demand — not just awareness. That includes curated events and executive roundtables designed to put you in the right room, drawing on experience running field marketing and community events at Google and Pentera.

Marketing That Drives Demand

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Positioning, channels, sequencing, messaging — everything you need to launch with confidence and capture the right customers, fast.

Go-To-Market Strategy

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About me

I build the infrastructure that turns technology companies into growth machines.

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Founder & CEO

Deborah Laks

Partnerships, marketing and business development professional with international experience across tech, SaaS, cybersecurity, compliance tech, edtech, insurtech, and smart mobility — within corporates, startups, and scaleups.

Former Google, Waze and Pentera. Kellogg MBA. With a strong background in building partner ecosystems, creating events, and connecting entrepreneurs, investors, companies and institutions to help ideas and businesses grow.

I founded Stryvex to do that work on my own terms — with the same senior-level thinking, but no layers between you and me. Every engagement is mine personally. No account managers, no junior teams. If you're working with Stryvex, you're working with me.

Ready to strive further
and execute sharper?

If you're serious about growth and want a partner who thinks like an operator — let's talk. No sales pitch. Just a direct conversation about what you're trying to build.

Book Now

Stryvex

Our Passion

Built on Real Commercial Experience

Strategy built for your reality

Services Built for Momentum

About me

Ready to strive further
and execute sharper?

Get in Touch

Contact us

Stryvex

Our Passion

Built on Real Commercial Experience

Strategy built for your reality

Services Built for Momentum

About me

Ready to strive further and execute sharper?

Get in Touch

Contact us

Ready to strive further
and execute sharper?